Chapter-by-chapter commentaries on the marketing strategies covered in Women’s Health and Corporate Marketing: Our Bodies, Their Business, as well as the social implications of these marketing campaigns, are provided in hopes that these observations are helpful to other scholars. This section also introduces specific methods for studying corporate marketing tactics, including the theory and method known as “situational analysis,” text and thematic analysis of medical journal content, and the use of public access databases, such as the Drug Industry Document Archive at the University of California San Francisco. Emphasis is given to the recognition and analysis of two increasingly ubiquitous marketing trends: Third-party marketing and the over-medicalization of aging and other common human experiences.