Tessie McMillan Cottom, University of North Carolina professor and frequent New York Times opinion writer, contributed a recent piece about beauty products and the MAHA movement. She noted how “almost any attractive person can hawk a wellness product as clean or natural, as if to suggest that organic products with shorter ingredient lists are inherently virtuous. But the notion that clean and natural are undeniably safe is wrong. . . It is far easier to call a beauty product clean than it is to prove, via science, that a product is safe and effective.”