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Women's Health and Corporate Marketing

Our bodies, their business

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July 30, 2024

The Professional Organization’s Role in Marketing Estrogen

The caption for this photo is “Mary finds evidence of corporate influence at a conference.” TherapeuticsMD provides an interesting example of a company’s attempt to enter the lucrative HRT market. This 2017 video reflects the early enthusiasm of investors. After nearly going bankrupt, the company sold its R&D commercial assets, and in 2022 purchased the rights to pharmaceutical royalties that it now sells to investors. Estrogen in any form is a money maker.
 

Filed Under: Chapter 6 Resources

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