Since our book was published last August, United States (US) universities have been defunded and fined, in part, for making certain that women and minorities are valued partners within academia. Corporations invested heavily in the 2024 election of a US President who has scant regard for public health and a sketchy history with women.
Cuts to the budgets of critical US health agencies, ranging from the National Institutes of Health and the Centers for Disease Control to local clinics, have kneecapped science research and damaged public health. Cuts to USAID funding jeopardize the health of individuals and communities and increase risks from preventable diseases across the globe. Agencies charged with safeguarding food and water and ensuring that prescription and over-the-counter drugs are beneficial and safe are now led by unqualified political appointees, many with ties to corporations.
Marketing strategies used to achieve this corporate political victory–motivated by a set of goals including low corporate tax rates and deregulation–are described in this book about corporate marketing to women. These strategies include lying, ghost-writing, third-party marketing, webs of influence, bribery, and targeting individuals using digital media. We hope our book draws attention to corporate influence on health and healthcare and motivates others to challenge deceptive corporate marketing practices.
This Routledge webpage links to a sample of the e-book where you can read the Foreword and Introduction. (“Preview Book” link appears when you click on the cover).
Over half of top universities in the United States and Europe and over a third in Asia have e-copies of our book as of July, 2025. Please check your university’s library website to see if the book is available. If it isn’t, please request they purchase a license!